‘Pay Per Lead’ Services

How Does Pay Per Lead Work

The Pay-Per-Lead, or also know as Cost-Per-Lead model is a service that allow you to purchase a set amount of lead per week (typically a minimum of 50) for your sales team or business.

Instead of a retained flat fee contract, we both agree on how much a lead will cost and how many you need for your business each week. We then generate these leads for you either on your brand or one of ours and deliver them straight into your CRM, ready for your sales team to follow up with.

This also allows you to know exactly how much you are spending on your lead acquisition in advance, giving your better control of your marketing spend.

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Why Choose The Pay Per Lead Model?

The main reason most companies choose the Pay-Per-Lead model is down the fact they can get high quality leads without the financial risk. Although you typically pay for the leads in advance, if the leads are not to your satisfaction then you will be compensated with new leads at no cost or a refund.

In addition, you don’t have to worry about spiralling campaign costs due to uninterested prospects clicking your PPC ads, or your landing pages conversion rates dropping over night, leaving you wondering what to do next.

The Pay-Per-Lead model give you more control of your marketing budgets and leaves you only paying for the leads that are have a realistic chance of converting on your offer.

What Industries Do You Offer Pay Per Lead Generation

We can generate leads in many sectors both B2C and B2B. However we prefer to work in the following verticals.



Life Insurance


R&D Tax Claims

Emissions Claims

Funeral Cover

Home Improvements

PCP Claims


Income Protection

Mis Sold Claims

How We Can Help With Your Customer Acquisition

Our Pay-Per-Lead Process Makes It Easier Than Ever Before To Fuel Your Sales Team.


Understand & Explore

We go through our onboarding and discovery session to fully understand what we are trying to achieve together.


The War Room

From our initial call, we map out precisely the strategy that is going to deliver the results you are aiming for.


The Building Blocks

We get to work setting up your ad account structures and implementing essential tracking & CRM integrations required.


Craft & Launch

It's now time to craft all copy, create the ads & any landers, before scheduling the first campaigns to go live.


Generate & Deliver

Once the campaigns are running, we check the accounts daily to generate the best quality leads are being delivered into your CRM.


Repeat & Scale

Once we understand what is working predictably, we continue to work with you to fulfil your lead requirements week on week.

If Our Pay Per Lead Model Sounds Right For You And You're Ready For A Conversation...

Select Your Availability

We Generate Leads Across Multiple Channels

What Our Clients Think

Ads Lab skilfully crafted an effective lead generation programme for our company incorporating engaging landing pages and email conversion funnels. The team provided a high-touch professional service which I can thoroughly recommend. I am extremely pleased with Ads Lab’s performance and accountability - they will be a valuable partner to our ongoing campaigns.

Neil ReynoldsClient Services Director, Value The Markets

You have done too well !!! We are completely drowning and can’t cope with the numbers being produced. Amazingly we will need to reduce the spend down to £1500 a day until 1st May and then back to £2k a day. Ridiculous I know and something I can look at next week.

Kris KnightOwner, Reclaim Your PPI

Ads Lab has certainly risen to the challenge. When faced with a new event with little time and with zero experience on my side, they competently took time to understand my needs, and with their wisdom have moulded their skills to ensure my events are attended with relevant clients. If you need someone to run with something that isn’t your skillset you can leave it to Ads Lab – Commendable.

John StokoeFounder, IMN

We have been working with Ads Lab for 6 months during which time Stuart has developed and managed our CRM system and distribution list. What sets Stuart apart is his passion for the job, personal integrity, professionalism, and desire to do all he can for his clients. If you are looking for someone you can trust to support you in this space then look no further than Stuart and the team at Ads Lab.

Thomas Chalmers & Russell BorlandPartners, Leading Figures

Frequently Asked Questions

How much does it cost?

Whether you are looking for a PPL (Pay-Per-Lead) service or a consulting service, most lead costs and campaigns have different requirement and therefore costs will vary.

What we can say is that we offer different pricing models from a cost per lead, flat fee, percentage of ad spend or a hybrid model best of specific goal and objectives being met. Regardless all fees are agreed up front and paid in advance of work starting that week with Pay-Per-Lead or that month with our consulting agreements.

How much do I need to be able to spend to work with you?

We have worked with and generated results for client spending as little as £2,000 + vat per month, up to clients spending £100,000+

If you are considering the Pay-Per-Lead model then you need to be able to handle a minimum of 50 leads per week.

If you are considering the consulting model, we charge a monthly fee (payable in advance) plus ad spend (the ad spend can either be charged in advance and managed on our ad accounts or you can grant us access to your ad accounts, leaving you in control of all your digital assets).

There are also other hybrid models we work on that can include a performance fee based on results, or you could start on a flat fee for a period and then move to a performance model.

How quickly can we get started

Once you have been through our onboarding process and we are both in agreement to what we are going to deliver, we can typically get your first ads live within 7 days.

Are we tied into long term contracts with you?

No you are not, our agreements are typically 3 months to allow us to get your campaign to where we initially agreed it would be. After the 3rd month you are on a rolling month-to-month agreement, with 30 days termination notice by either party.

How do I know you’ll deliver results?

Check out our testimonials and case studies. Can we 100% guarantee that we’ll smash it out of the park for you? No, sadly we do not own the advertising networks, when they change their algorithms, we are not responsible. If you have a good product or service and there is demand for it, we’re confident we’ll deliver!

Can you help with copywriting and creative?

When it comes to copywriting, we insist on crafting it. If we are going to put our names and reputations against something, we want it to have the best chance of succeeding. That being said, often you are the subject matter experts and it may require a joint effort initially.

Regarding creative, we have our own in-house designer to help with graphic design, video editing and other digital asset creation if required.

Can I review the ads, copy and creative

Of course, it will be sent to you via your dashboard for your approval.

I’m not based in the UK, can I still use you?

Indeed you can! We currently work with clients in the UK, US, Canada and Europe.

Do you offer a free trial or free leads?

Afraid not, we offer incredible value, so no free trials or leads.

Want High Quality Leads? Let's Talk.