How Does Pay Per Lead Work
The Pay-Per-Lead, or also know as Cost-Per-Lead model is a service that allow you to purchase a set amount of lead per week (typically a minimum of 50) for your sales team or business.
Instead of a retained flat fee contract, we both agree on how much a lead will cost and how many you need for your business each week. We then generate these leads for you either on your brand or one of ours and deliver them straight into your CRM, ready for your sales team to follow up with.
This also allows you to know exactly how much you are spending on your lead acquisition in advance, giving your better control of your marketing spend.
Why Choose The Pay Per Lead Model?
The main reason most companies choose the Pay-Per-Lead model is down the fact they can get high quality leads without the financial risk. Although you typically pay for the leads in advance, if the leads are not to your satisfaction then you will be compensated with new leads at no cost or a refund.
In addition, you don’t have to worry about spiralling campaign costs due to uninterested prospects clicking your PPC ads, or your landing pages conversion rates dropping over night, leaving you wondering what to do next.
The Pay-Per-Lead model give you more control of your marketing budgets and leaves you only paying for the leads that are have a realistic chance of converting on your offer.
How We Can Help With Your Customer Acquisition
Our Pay-Per-Lead Process Makes It Easier Than Ever Before To Fuel Your Sales Team.
We Generate Leads Across Multiple Channels
What Our Clients Think
Ads Lab skilfully crafted an effective lead generation programme for our company incorporating engaging landing pages and email conversion funnels. The team provided a high-touch professional service which I can thoroughly recommend. I am extremely pleased with Ads Lab’s performance and accountability - they will be a valuable partner to our ongoing campaigns.Neil ReynoldsClient Services Director, Value The Markets
You have done too well !!! We are completely drowning and can’t cope with the numbers being produced. Amazingly we will need to reduce the spend down to £1500 a day until 1st May and then back to £2k a day. Ridiculous I know and something I can look at next week.Kris KnightOwner, Reclaim Your PPI
Ads Lab has certainly risen to the challenge. When faced with a new event with little time and with zero experience on my side, they competently took time to understand my needs, and with their wisdom have moulded their skills to ensure my events are attended with relevant clients. If you need someone to run with something that isn’t your skillset you can leave it to Ads Lab – Commendable.John StokoeFounder, IMN
We have been working with Ads Lab for 6 months during which time Stuart has developed and managed our CRM system and distribution list. What sets Stuart apart is his passion for the job, personal integrity, professionalism, and desire to do all he can for his clients. If you are looking for someone you can trust to support you in this space then look no further than Stuart and the team at Ads Lab.Thomas Chalmers & Russell BorlandPartners, Leading Figures
Frequently Asked Questions
Whether you are looking for a PPL (Pay-Per-Lead) service or a consulting service, most lead costs and campaigns have different requirement and therefore costs will vary.
What we can say is that we offer different pricing models from a cost per lead, flat fee, percentage of ad spend or a hybrid model best of specific goal and objectives being met. Regardless all fees are agreed up front and paid in advance of work starting that week with Pay-Per-Lead or that month with our consulting agreements.
We have worked with and generated results for client spending as little as £2,000 + vat per month, up to clients spending £100,000+
If you are considering the Pay-Per-Lead model then you need to be able to handle a minimum of 50 leads per week.
If you are considering the consulting model, we charge a monthly fee (payable in advance) plus ad spend (the ad spend can either be charged in advance and managed on our ad accounts or you can grant us access to your ad accounts, leaving you in control of all your digital assets).
There are also other hybrid models we work on that can include a performance fee based on results, or you could start on a flat fee for a period and then move to a performance model.
Once you have been through our onboarding process and we are both in agreement to what we are going to deliver, we can typically get your first ads live within 7 days.
No you are not, our agreements are typically 3 months to allow us to get your campaign to where we initially agreed it would be. After the 3rd month you are on a rolling month-to-month agreement, with 30 days termination notice by either party.
Check out our testimonials and case studies. Can we 100% guarantee that we’ll smash it out of the park for you? No, sadly we do not own the advertising networks, when they change their algorithms, we are not responsible. If you have a good product or service and there is demand for it, we’re confident we’ll deliver!
When it comes to copywriting, we insist on crafting it. If we are going to put our names and reputations against something, we want it to have the best chance of succeeding. That being said, often you are the subject matter experts and it may require a joint effort initially.
Regarding creative, we have our own in-house designer to help with graphic design, video editing and other digital asset creation if required.
Of course, it will be sent to you via your dashboard for your approval.
Indeed you can! We currently work with clients in the UK, US, Canada and Europe.
Afraid not, we offer incredible value, so no free trials or leads.